January 18, 2012 - EuroPharma’s Curamin PM Honored With Best New Product Award

EuroPharma’s Curamin PM Honored With Best New Product Award

Vitamin Retailer features Curamin PM as a Top Ten Best New Product of 2011

GREEN BAY, WI, January 18, 2012—Curamin PM, a dietary supplement that relieves both pain† and occasional sleeplessness, has been named by Vitamin Retailer^® Magazine as a “Best New Product of 2011.” EuroPharma^® launched Curamin PM in the Terry Naturally^® brand in 2011 to address the complex interaction of sleep and pain.

“Most people know that pain interferes with sleep, but did you know that interrupted sleep also negatively impacts pain?” states Terry Lemerond, president and founder of EuroPharma, “Deep sleep is the time that our body goes into repair mode. Lack of quality sleep impedes healing and pain relief. Therefore, it just makes sense that you would need to address both problems simultaneously.”

Curamin PM is based on the best-selling Curamin® formula, and features the unique and clinically studied BCM-95^® curcumin, which has published human trials showing absorption up to ten times that of standard curcumin. It also contains BosPure^® boswellia, which is standardized to >10% AKBA (acetyl keto 11 beta boswellic acid) and is purified to reduce BBA (beta boswellic acid) to less than 5%. These scientific standardizations yield a boswellia with greatly enhanced potency and effectiveness—over 5 times that of standard boswellia. Curamin PM also contains the amino acid dl-phenylalanine, which supports healthy levels of endorphins and enkephalins, which plays a role in reducing pain.^†

However, unlike Curamin, Curamin PM also contains two targeted ingredients that strongly support neurological function and healthy sleep. The first is a biologically active form of vitamin B6 called pyridoxal 5 phosphate, or P-5-P. This bioactive B vitamin promotes proper neurological function and relaxation. Melatonin is the other ingredient targeting healthy sleep cycles. Melatonin has published research showing that it helps people fall asleep and stay asleep, with no concerns for serious adverse effects or dependence/addiction issues.

“We are so honored that we were chosen to receive this recognition. We appreciate all the retailers who supported us and the editors who chose to spotlight this product. Curamin PM can help so many people feel better, and we thank you for helping us spread the word!” states Lemerond.

This is the fourth year that Vitamin Retailer magazine has published the Best New Products of the Year feature. The products are determined for inclusion based on the editors review of thousands of new products launched, and a pool of health food retailers offering evaluations based on innovation, quality, and fulfilling a health need.

EuroPharma, Inc. offers clinically proven and effective nutritional supplements and natural medicines that improve the health of America, and is the exclusive distributor of BCM-95^® curcumin and BosPure^® boswellia products in the U.S. through both the health food store and professional distribution channels.  Terry Lemerond, founder and president of EuroPharma, is well-known for innovation, and is credited as the first to introduce glucosamine sulfate, standardized Ginkgo biloba, and the award winning natural pain product, Curamin^®, to the U.S. natural products market. At EuroPharma, Our Passion is Your Health^®.  For more information on EuroPharma, visit www.EuroPharmaUSA.com